Clickchange is an e-commerce deal sharing web app connecting Canadian-based retailers, charities and consumers through an online socially-conscious marketplace.
Partnering with national retailers, the goal was to create a platform that consumers can identify with, while giving back to organizations who support those in need. Offering weekly deals from retailers / social brands, a percentage of all purchases made by consumers are donated to the selected charity of the week. Vanderbrand directed and executed a full brand system, social and digital strategy, and a full brand campaign.
The name Clickchange was developed from the business model and digital strategy – click to make a change. The demographic was geared towards the urban millennial market, and therefore called for a bright, young, progressive and versatile identity. Since the brand was designed to live primarily on digital outputs, the visual language needed to have a dynamic and identifiable presence throughout the various applications. The blue dot installation was created as an extension of the brand and became the Clickchange campaign and social initiative.
Connecting with influencers, retailers and charities gave us the reach and the opportunity to build a following, while developing brand awareness and brand recognition. Each influencer had a personalized photoshoot with the blue dot, and were curated to artistically relate it to their own audience through various poses and engagement with the dot. All photography was then shared with the participating retailers and charities on their social media channels.
Vanderbrand directed the series of curated content featuring each participating influencer. The content was used on their social accounts to spread the good word, and engage their followers to shop their favourite brands through a socially-conscious platform.
Associated Toronto Retailers
Peace Collective, Toronto Forever, Smoke + Ash, Crown Flora, Lululemon, Frank and Oak, Thank You Toronto, Mini Mioche, Brika, VITALY, Muttonhead, Halfwits, Daily News Project, Monte & Co, Camp brand Goods, Illbury + Goose, Tuck Shop Trading Co., Loversland, Vooray, The Cure Apothecary, Greenhouse Juice Co., John Masters, Academy of Lions, Misfit Studio, ELXR Juice Lab, GOTSTYLE, Livestock Canada, Butter London, Tekoop Bags
Associated Toronto Charities
Movember, MLSE Foundation, CAMH Foundation, Canadian Women’s Foundation, Right to Play, Sick Kids Foundation, Sketch, Red Cross, Get Real, Habitat for Humanity, First Book Canada, Nature Conservancy of Canada
Associated Toronto Influencers
Christina Cheng: @christinacheng
Eva Redpath: @evaredpath
Mary Young: @itsmaryyoung
Jackie Beale: @jacbeale
Guillaume Viau: @dailynewsproject
Victoria Hui: @thelustlistt
Margaux Zanetti: @margauxzanetti
Ezzy Lynn: @ezzyl