Samsung Galaxy Note 9 Launch

  • SAMSUNG: GALAXY NOTE 9

    For Samsung's Galaxy Note 9 launch, I created a series of illustrations for their social media team to use on Twitter. They provided a list of copy with content for practically any response, and I Illustrated around 80 different illustrations, 40 prior to the event and around 40 on the day of the event throughout the day. With 5 million followers on their Twitter account alone, we had to be ready for all sorts of responses to the event.
  • GENERAL EXCITEMENT
    A lot of the images created were in a more general sense just to hype up the users. Created prior to the event as well as on the spot the day of the launch, these were meant to just celebrate the launch event itself.
  • FEATURE SPECIFIC
    In addition to announcing a new phone, Samsung also honed in on some incredible features, including no need for a dongle, a longer battery life, no notch in the screen, and the ability to sync seamlessly with the Samsung watch. 
  • FOR THE TROLLS
    We also created sets of images specifically for the trolls targeting the campaign using humor and sarcasm. 
  • Agency: Edelman
    Client: Samsung Mobile
    Creative Director: Dan Licht
    Art Director: Derek Gannon
    Designer: Pierce Streiff
    Copywriters: Alix Black, Steph Brescia, Jamie Redman