AXEER® is a media production company that specializes in creating and promoting value-based content. The company produces documentaries, music videos and feature films. AXEER® does not only produce value driven content, they do it in a revolutionary way using a different type of music and highlighting different angles in every video they produce.
I had the chance to work with AXEER® on their strategy and reworking the brand across all communication materials. The brand concept relies on the fact that the company always highlight a value, a message or a story that is told through their videos. A dynamic type based identity uses the two "EEs" in the word AXEER to hold the message, to contain the values and to frame the story.
The rebrand touched several collaterals and communication materials. This includes cards, letters, brochures and internal posters.