In the Fall of 2017, Pinot’s Palette wanted to introduce a new campaign to increase the value of their paint-and-sip classes, by going beyond their typical 16x20 canvas size and the studio’s four walls. The campaign’s concept was “Fall Out of the Format.” It gave consumers access to unique canvas sizes during class time and also included free DIY tutorials to be completed at home. We designed three different aesthetics for August, September, and October, that were centered around a single campaign. We completed the assets using Pinot’s Palette brand styles to ensure we delivered a consistent message. Final deliverables for each month included a set of display ads, print ads, and social media assets. Pinot’s Palette studio owners could use the deliverables as resources to promote the special classes.