Making It | Branding & Promotions

  • Making It | Branding & Promotions
    Brand & Art Direction, Concept Development & Design

    NBC Entertainment Marketing crafted this delightful spot for Amy Poehler and Nick Offerman’s summer crafting competition show. This spot was developed, written, directed, designed, animated and finished completely in-house.

    Each setup had specific details and challenges that made this an absolutely fascinating endeavor to figure out.  From playing with origami animals and wood blocks, to 3D scanning macramé sea creatures, the team conceived amusing ways to bring it all to life.

    2019 PromaxBDA Nonfiction Program Campaign - GOLD Award
    2019 Indigo Awards - GOLD
    PromaxBDA - The Daily Brief Featured Project

    Agency: NBC Entertainment Marketing & Digital

    President, NBC Entertainment Marketing & Digital: Len Fogge
    EVP, On-Air Marketing & Video Creative: Ron Hayes
    SVP, Original Production: Tracy Grandstaff
    VP, On-Air Graphics: Brad Gensurowsky
    Director of Production: Kari St. Clair

    Director: Ryan Sage
    Creative Director (Graphics): Grant Okita
    Writer: Michael Loprete
    Producer: Warren Farnes
    Director of Photography: Rich Wong
    Design: Grant Okita, Brian Williams
    2D & 3D Lead: Brian Williams
    3D Animation & Modeling: Brian Williams, Jacob Vouniozos
    VFX & Compositing: Tim Norman

    This project was produced at NBCUniversal.

  • On-Air Promotions

  • Design
    Concept Development & Design

    We set out to communicate what this craft competition show is all about through a playful, immersive spot.  Through a paper park scene, a fabric beach scenario and a woodworking cityscape, Amy & Nick take us on a fun-filled journey chock-full of craftiness.  

  • Y'all thready for this!