Making It | Branding & Promotions
Brand & Art Direction, Concept Development & Design
NBC Entertainment Marketing crafted this delightful spot for Amy Poehler and Nick Offerman’s summer crafting competition show. This spot was developed, written, directed, designed, animated and finished completely in-house.
Each setup had specific details and challenges that made this an absolutely fascinating endeavor to figure out. From playing with origami animals and wood blocks, to 3D scanning macramé sea creatures, the team conceived amusing ways to bring it all to life.
Agency: NBC Entertainment Marketing & Digital
President, NBC Entertainment Marketing & Digital: Len Fogge
EVP, On-Air Marketing & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
VP, On-Air Graphics: Brad Gensurowsky
Director of Production: Kari St. Clair
Director: Ryan Sage
Creative Director (Graphics): Grant Okita
Writer: Michael Loprete
Producer: Warren Farnes
Director of Photography: Rich Wong
Design: Grant Okita, Brian Williams
2D & 3D Lead: Brian Williams
3D Animation & Modeling: Brian Williams, Jacob Vouniozos
VFX & Compositing: Tim Norman
This project was produced at NBCUniversal.
Concept Development & Design
We set out to communicate what this craft competition show is all about through a playful, immersive spot. Through a paper park scene, a fabric beach scenario and a woodworking cityscape, Amy & Nick take us on a fun-filled journey chock-full of craftiness.