Schreiber Foods, Inc.
Package design exploration for Mexican queso (cheese) private labels.
Reposition product for national distribution via general market and Hispanic-centric stores.
Visually rebrand La Chona with a variety of looks to resonate with numerous differing
private labelers. Graphic treatments ranged from traditional Mexican to minimalist contemporary.
The strategic common thread is vivid, eye-catching design to facilitate product merchandising
uniqueness in a sea of packaging sameness.
Schreiber Foods, Inc. conducted product private labeling, so UNO is not aware of
final designs selections.