Latino label design for La Chona Cheese

  • Company:
    Schreiber Foods, Inc.
         
    Project:  
    Package design exploration for Mexican queso (cheese) private labels.
         
    Purpose:  
    Reposition product for national distribution via general market and Hispanic-centric stores.
         
    Solution:  
    Visually rebrand La Chona with a variety of looks to resonate with numerous differing
    private labelers. Graphic treatments ranged from traditional Mexican to minimalist contemporary. 
    The strategic common thread is vivid, eye-catching design to facilitate product merchandising
    uniqueness in a sea of packaging sameness.
         
    Outcome:  

    Schreiber Foods, Inc. conducted product private labeling, so UNO is not aware of
    final designs selections.