Bilingual package design for Enerchia

  • Company:
    Amnistad   
     
    Project: 
    Natural, nutritional, Chia health drink packaging (and accompanying collateral, video).   
     
    Purpose: 
    Introduce this new-to-market health/energy beverage to the Chia-familiar U.S. Latino target audience.   
     
    Solution: 
    Graphically portray Chia’s ancestral Aztec warrior dietary/vitality significance in today’s high-energy,
    health-conscious culture. Illustration seamlessly combines old and new worlds: chia plant, Aztec shaman,
    spa-like coloring/textures. Hibiscus and lime,used to enhance product nutrition and flavor, are also graphically featured.   
     
    Outcome: 
    Product popularity with the target market was immediate and expansive, with the added benefit of
    selling surprisingly well to the general market’s health/wellness-conscious segment.