UI for Lexus Interactive Installations at NAIAS

  • UI for Lexus Interactive Installations at NAIAS

    UI design for interactive Lexus exhibition stands at NAIAS, an auto show in Detroit, MI. We created an interface for the automobile configurator on the interactive exhibition stand. When personalizing a car, the user could interact with real physical objects of both the interior and exterior of the vehicle. The second interactive installation was devoted to the most labor-intensive parts of a Lexus car that were exposed on the shelves of an exhibition stand. Exciting interaction mechanics was supported by the minimalistic user interface based on the principles of graphic design that Lexus follows.

  • Roma Erohnovich, art-direction, design
    Pavel Saksin, design
    Ilya Klimov, visualisation, 3d, motion graphics
    Max Malakhov, visualisation