Hammer Construction, a retail construction company, approached us with a dated website that needed to be redesigned to better appeal to their ideal customers—high-end retail establishments. While our client wanted their new website to appeal to their target retailers, they didn’t want to exclude their own contractors and employees, as well as more mainstream business opportunities with too elegant of an approach. We designed and developed a responsive and easily editable website that pulled core elements from the existing brand. While we designed the website, we simultaneously updated the brand styles to help Hammer Construction better relate to their retailers, using a more modern aesthetic with a bolder voice.
Hammer Construction, client
Megan Pacelli, copywriter