We designed the new brand identity for High-Tech Subsea, a subsea equipment maintenance and storage company, to convey our client’s experience, quality and dedication, as well as to help our client compete with already established (and much larger) subsea service providers. High-Tech Subsea is located in Houston, Texas, and faced a lot of serious competition. We designed the brand to differentiate High-Tech from its competitors, to convey a solid, steadfast, yet inviting relationship. The mark itself is based on subsea schematic symbols and the color palette is based on colors typically found in the industry.
High-Tech Subsea, client