We were approached by our client to develop a brand experience for his new start-up medical spa, BEN Aesthetic, in Houston, Texas. Unlike most medspas, BEN Aesthetic is targeted specifically for LGBTQ men, aiming to provide quality concierge Botox and Dysport treatments in the comfort of the customer’s home or office.
Our client wanted to communicate his dedication to natural, subtle enhancements delivered by his elite team of medical professionals. In terms of visuals, our client was looking for a minimal, elegant, and sophisticated approach—one that would appeal to higher-income, urban male professionals.
We began our brand design process with the logo design, and followed through with the rest of the brand experience including designing the business card, and designing and developing the website at benaesthetic.com.