Menu Boards — The colorful display was designed to animate and complement the space. The elements of the signage were intended to create a playful and tactile experience to convey the youthful nature of ice cream. A modular system was designed to keep with up the shops changing seasonal flavors while ensuring the ability to adapt to any changes over time. The signage took inspiration from the shops existing identity and the joy that comes from visiting an ice cream shop.
client — Mitchell's Ice Cream