Carwao - Branding

  • Carwao
  • Carwao provides a wow car-buying experience to tech-savvy customers in a fast-paced environment with a cool voice. Helping them feel delighted and save time & money.
  • Joel Vengo, CEO commissioned me to define and design a well-positioned, beautifully visualized brand with a compelling story that can stand out in crowded field and give their startup a tremendous advantage in the automotive marketplace.

    We started by doing a brand strategy workshop, during which we were able to:
    - define who the brand is (brand attributes)
    - create customer personas (different users)
    - prioritize goals (awareness, revenue, efficiency)

    See brand strategy document:

    With a bit of wit I set out to differentiate Carwao from the many automotive platforms and the slogan "Have a wow car-buying experience" became the brand's personality to which their ideal client would not only be attracted, but also emotionally connected to.
  • Brand Strategy
  • Logo Design
  • Identity Guidelines​​​​​​​
  • Business Cards
  • Folder
  • Letterhead
  • Rollup
  • Office interior
  • See also second part of the project, see UI/UX here:
  • Want something similar?
  • Arek Dvornechuck
    Brand Identity Expert