Carwao provides a wow car-buying experience to tech-savvy customers in a fast-paced environment with a cool voice. Helping them feel delighted and save time & money.
Joel Vengo, CEO commissioned me to define and design a well-positioned, beautifully visualized brand with a compelling story that can stand out in crowded field and give their startup a tremendous advantage in the automotive marketplace.
We started by doing a brand strategy workshop, during which we were able to:
- define who the brand is (brand attributes)
- create customer personas (different users)
- prioritize goals (awareness, revenue, efficiency)
See brand strategy document:
With a bit of wit I set out to differentiate Carwao from the many automotive platforms and the slogan "Have a wow car-buying experience" became the brand's personality to which their ideal client would not only be attracted, but also emotionally connected to.
See also second part of the project, see UI/UX here: