Meadow's Bliss soap - Brand Identity

  • Meadow's Bliss natural soap

    Pared down to its barest essence, wabi-sabi is the Japanese art of finding beauty in imperfection and profundity in nature, of accepting the natural cycle of growth, decay, and death. It's simple, slow, and uncluttered-and it reveres authenticity above all.

    Our soaps follow the same pattern. While other products focus on the perfect, spotless beauty, we celebreate rough beauty. 
    Rough beauty is the beauty that is waiting to be discovered, it waits patiently and embrace all the marks of time.

    Rough textures, minimally processed goods, natural materials, and subtle hues are all wabi-sabi.