EISENMANN "Waste Nothing" Full Page Ad
Interactive Print Ad Turns Heads
For 2010 EISENMANN wanted to emphasize their many advancements in energy capturing and conservation technology. They asked JMS Consultations to create an ad to deliver this message using a "Waste Nothing" theme.
Since I needed to make sure the final ad didn't emphasize one technology above others, I used a simple, stylized trash visual to portray the idea of throwing away energy. The stark red background continues EISENMANN's established brand elements. The ad is printed "upside-down" encouraging viewer interaction and delivering the message that companies can save on disposal costs by converting waste to energy.