“Barista Beer” is a Hong Kong handcrafted coffee beer, produced by a local coffee roaster - Espresso Alchemy and a local brewery - Lab Brewer. They were experimenting and striking for an amazing result of the combination of coffee and beer.
We are glad to get involved in this project to promote Hong Kong craft beer with a special crossover with two local brands. To us, “Barista Beer” is not only a mixture of coffee and beer but also a crossover of vintage alchemy and modern science. There is a common characteristic of “Alchemy”, “Laboratory”, “Coffee” and “Beer” - that's the “procedure” of mixing different elements or materials in an attempt to create a new result.
The beer label has illustrated the whole procedure of making the “Barista Beer”. Customers can learn about beer production when they are enjoying the “Barista Beer”. The gear connects the whole process, the alchemy symbols and the illustration show what ingredients were being used in the production.