Shades of Blue | Brand Package

  • Shades of Blue | Branding & Promotions
    Creative Direction, Concept Development & Design

    From the first episode, the line between legitimate police work and corruption was blurred.  Each season of Shades of Blue focused on the complex relationships and dealings of Harlee Santos (Jennifer Lopez) and Matt Wozniak (Ray Liotta).  The final season was no different as it focused on the retribution and resolve of those relationships.  As Harlee worked to make things right and put the pieces back together, we envisioned a look that took the symbolic police shield and used that as the visual identity, mirroring the show. 

    We focused on the NYPD shield, broken beyond repair as a nod to past seasons and the chaos leading into the final season.  Though broken and shattered, it seemingly reverses in motion, coming together to form itself despite the fractures.  We see them come together as family.  Despite everything stacked against them, they are fighting to make it right.

    Creative Direction: Grant Okita
    Concept Development, & Design: Grant Okita
    2D & 3D Animation, & Compositing: Matthew Vincent, Brian Williams

    This project was produced at NBCUniversal.

  • On-Air Promotions
  • Final Concept & Design Package
  • On-Air Promotions CD: Matt Burbott | Producer/Editors: Open Road

  • Design Process & Breakdown
    Concept Development & Design Theory

  • Do you consider yourself more of a police officer or a criminal?
    Depends on the day.