EDITORIAL • VROUM

  • Some smoke, squeaky tires, engines roar... Look no further, you are reading VROUM.

    What is VROUM? VROUM is our answer to everyone who thought that they knew everything about « car tuning ».

    In a world where the "Tuners" (the guys who modify their cars) seem weird, improbable, apart and often mocked (and more specialy in France); VROUM decides to take the opposite and magnifies these atypical profiles.

    Big bass in the trunk, neons under the 4 sides of the car, pierced catalytic pot, extravagant exterior modifications etc. 

    With VROUM "ugly" becomes "beautiful".
  •          Full project :
  •          Illustrations taken from VROUM :