Sham! for Adobe Live


  • SHAM! Logotype & Packaging Design
    Chris Bernay at Adobe Live / California, April 2018 / #AdobeLive



  • Introduction
    SHAM! is a made-up, exotic flavored soda brand created by Chris for showing his process in logotype and packaging design during a three-day session of Adobe Live in April 24 to 26, 2018, at Adobe’s HQ, San Francisco, CA.

    Explore, get inspired, and download all the Illustrator files, presentation decks and more!


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    Logotype
    All thumbnails were prepared before the first session, while one of the sketches was hand-drawn live using Adobe Photoshop Sketch on an iPad Pro. We worked on the detailing process using Adobe Illustrator, improving curves, layout balance, and shapes. Finally, we worked on hue. A pinkish PMS 191C was the perfect match for dragon fruit.
    Logotype case study discussed during the session: Barrel Culture



    Logotype Presentation
  • Safe Space
  • Color Scheme
  • Sketches


  • Logotype Deliverable Masterfiles [Download]
  • ​​​​​​​Mockups

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    Packaging
    After developing the logotype for SHAM!, we worked on the can packaging based on one of the two hand-made sketches chosen during the stream. We used ink and paper to create a texture similar to dragon fruit seeds. The final result was outstanding.
    Packaging case study discussed during the session: PuraFrutta



    Packaging Design [Download]



  • Product representation (mockups)


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    Deck for Clients
    Feel free to [download] the template.
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    Interactive Deck
    Learn about how my freelance career grew with Behance, how I became a digital nomad, and how my growth as a freelancer developed over the last 4 years in "Be + Me" in the interactive deck I created for these Adobe Live sessions.



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    Live replays
    I personally recommend watching all the Adobe Live sessions in the background while you work, draw, cook, play ping pong, or do whatever you do.
    In these sessions you will learn, laugh and get inspired.


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    Backstage

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    Designer: Chris Bernay
    "Unleash the dragon" tagline by Kevin Schneider & Tima Aflitunov
    Contest Winners: Maryam Kianjam / Felicia Rotert
    Reviewed Portfolios: Phoebe Jean & Sebastian Seidler

    Thanks everybody for watching my first live stream!
    And special thanks to Adobe Live team, for such amazing invitation and this unforgettable week working, sharing, inspiring, and laughing with cookie monster and everything else.


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    Thanks for viewing!
    Appreciations are always welcome!


    This project gonna be updated many times during this week. 
    More great things to come. Stay tuned!