MoMo creates one-of-a-kind engagement rings and wedding bands for women and men. We helped with the playful brand name, brand identity, and packaging. We designed the perfectly round O’s to represent two rings; their shape completes the symmetry of the M’s. The colors are rich and bold while the photography toys with the traditional wedding cliches – cake, flowers and a little bit of jello of course.
The entire project is made in New York to support local craftsmen.
Creative Services: Creative Direction, Art Direction, Brand Strategy, Identity, Naming, Packaging