DS Automobiles - Branding workshop
Brief: Create a new narrative and/or graphic concept that would carry the brand spirit into DS cars
Brand values: Spirit of avant-garde, French luxury, savoir-faire, heritage, innovation, distinction, excellence
One word sum up the idea: Haussmann.
Haussmann was the prefect in charge of transforming Paris between 1852 and 1870. Since then, Paris changed from old to modern. A new face for the French capital, characterized by straight lines and geometric districts that needed to convey French excellence. The French spirit was born