DS Automobiles - Branding Workshop

  • DS Automobiles - Branding workshop
    [School project]

    Brief: Create a new narrative and/or graphic concept that would carry the brand spirit into DS cars
    Brand values: Spirit of avant-garde, French luxury, savoir-faire, heritage, innovation, distinction, excellence

    Concept story: 
    One word sum up the idea: Haussmann. 
    Haussmann was the prefect in charge of transforming Paris between 1852 and 1870. Since then, Paris changed from old to modern. A new face for the French capital, characterized by straight lines and geometric districts that needed to convey French excellence. The French spirit was born

  • Moodboard: 

  • The concept: