• Rebel / Disruptive / Passionate¬†

    Zacate is an emerging brand promotion company based in Mexico City, run by young people who challenge the status quo.
    The main insight of the project was to create a " Rebellious" look, which we aim by using hand lettering and brush strokes to emphasize that the company is here to make things their own way.

    The brush strokes helped to create a dynamic identity system, which is easy to maintain and adapts to different platforms and messages.





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