Athan's Photography Visual Identity System

  • Overview: 

    Athan's is a small photography studio that focuses on nature and scientific photography. The head of the studio is a former engineer and has a passion for science and how it has a relationship with the nature that surrounds us. This was the core idea for the branding and identity.
  • The Logomark: 

    The concepts behind the symbol: 

    1.  A mountain to represent nature
    2. A fractal to represent science
    3. An apex to represent the first letter in the company name


  • Solution: 

    A simple and solid mark and identity system for an upstart photography studio focusing on combining art, science, and nature.