JOCC® CYCLING CLUB BRANDING





  • We've faced a challenge – to come up with a Cycling Club name and to design a font logo that would embody the subject at it’s finest. Simplicity is genius, just like IKEA:
    for starters, we took the name of our customer Johnev (JO), added a Cycling Club (CC) to it and made the resulting writing look like a silhouette of a bike. 
    And the “JOCC” was born.

  • Here is the map of displays, the most relevant places are in blue frames.




  • Basic Brand Style of Jocc ®: post envelope, business card, letterhead.
    Merch t-shirt, cycling cap and etc.
  •       Posters for outdoor activities 
  • We were inspired by the rhythm of the streets, graffiti and popping colors on the gray walls.