We've faced a challenge – to come up with a Cycling Club name and to design a font logo that would embody the subject at it’s finest. Simplicity is genius, just like IKEA:
for starters, we took the name of our customer Johnev (JO), added a Cycling Club (CC) to it and made the resulting writing look like a silhouette of a bike.
And the “JOCC” was born.
Here is the map of displays, the most relevant places are in blue frames.
Basic Brand Style of Jocc ®: post envelope, business card, letterhead.
Merch t-shirt, cycling cap and etc.
Posters for outdoor activities
We were inspired by the rhythm of the streets, graffiti and popping colors on the gray walls.