Brand & packaging for on-the-go snacks inspired by street snacks of India.
he identity for Chaat brings the visual language of the bustling streets of modern India and the bold flavors and textures of Chaat (Indian street food) to a Western audience. We chose to use strong contrasting color, striking typography, elements of hand-drawn type & illustration, and a maximal approach, with each flavor receiving its own unique type treatment, colorway and series of illustrations. The brand has been expanded outwards into print and online collateral, stationery and advertising materials.
Art direction and design: Jenny Miles, Nik Clifford / Hardhat Design