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    The brand project for Elaine Lumbreras, should be about herself, in fact brands are treated, treated as people, humanized. In this case, according to Elaine's personality, as well as the area in which she operates, she gave us the bases to form her identity. Elaine is an entrepreneur, philanthropist and life and business strategist. She is recognized in the leadership psychology since she has been a leader's advisor for more than 15 years. The result was a brand that in its logo reflects the multidisciplinary nature of its area, as well as the quality of being a modular piece that is transformed and adapted to multiple possibilities with the aim of specifying strategies that have been previously planned.