SOREN WEST Brand Identity + Web Design
Soren West produces immersive events and visual experiences, and manages a roster of creative directors and technology artists that are pioneering experiential brand communications for big brands. Soren's brand identity is as unique and playful as his roster of artists, starting with an artistic "S" monogram made out of quarter circles.
Quarter circles from the wordmark are always moving and create a "messy modernism" visual style. Patterns are creative and versatile, with endless animation possibilities.