• Background

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    Marchetti Beauty is the practice of an independent beauty expert servicing southeast Michigan. 

    We took inspiration from diamonds, and using their precise cuts and edges to create a distinctive wordmark. We created one logo, with 5 variants that can be used interchangeably yet still fit together cohesively. In addition, instead of sticking with vibrant colors which can be commonly found within the beauty industry, we opted for a black and white palette that resonates closely with the more serious, and sophisticated brand attributes.