It is not about gender, it is about balance.
Womena is a platform dedicated to encouraging gender diversity and inclusion in the regional entrepreneurship ecosystem. Womena focuses on empowering women leadership in Middle East as well as Angel Investment and educating the future female leaders.
Dubai — 2017/2018
Womena asked us to work on a rebranding for their company to help boosting their mission of shaping the women leadership in the MENA region.
By immersing ourselves in the company’s culture for more than one year we helped forming the brand new personality and shaping their company’s essence and what its future could look like.
We designed the main visual element of the new brand around the fact that the society always needs its half circles to be balanced. Men/ women, Investors/ entrepreneurs, Teachers/ students. And it is an unstoppable process.
Along with the brand two typefaces, we also built a "half circles" typeface for the word Womena to be used with brand programs across the collaterals.