She Leads Daily is an online community curated by women for women. Their goal is to empower women by leading raw and honest conversations about faith and being a woman in modern society. She Leads Daily envisioned a digital + print magazine to serves as a communication vessel for their community. Our goal was to deliver a magazine design that not only supported their mission and vision, but it served as a piece that their community was eager to read.
Editor in-chief: Natalia Crawford
Photography: Kelsey Christine Photography
We conceptualized the magazine design to serve as an extension of their brand. Our clients wanted this to have a unique branded look, yet, remain consistent to their brand. We incorporated the basic branded elements they had established. And we added unique typographic treatments throughout the magazine. Not only was the design inspired by their mission, it needed to fit each of the five personas they were targeting. Therefore, the design became a balance that would appeal to each persona.