• ABOUT MOW
  • MOW was an event that offered 15 online workshops led by world-class marketers.
    The sessions focused on teaching how to embrace AI and machine learning today, how to leverage existing integrations and how to implement tactics to make PPC campaigns profitable.






  • LOGO CONCEPT
  • The entire event focused on simplifying processes and optimizing strategies; therefore I decided to use the three primary geometric shapes to build the foundation of the whole brand. These combined contributed to the creation of a constructive logo, a unique iconography and versatile patterns.


  • The Outcome
    Launched a registration landing page with the agenda and structured promo via email, social and paid media, leveraging partners as a channel to expand our reach to their audience.




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    Credits
    Ainara Sainz - Art Direction & Design
    Rachel Scott - Project Management
    Ty Lingley - Partnerships
    Cesar Martinez - Logo Animation

    Thanks to the MOW team and the people at Unbounce for supporting us.
    :)