Foo and Foo Brand Identity


  • FOO AND FOO — Brand Identity

    Foo and Foo is the art-focused streetwear brand by Elizabeth Hilfiger. A modular logo and icon system was developed to communicate the brand's playfulness and collaborative nature. Branding was extended to packaging, apparel applications, style guide, and brand book.
    Art Direction + Design by Shadrack Lindo, Agency: Mister