Bruch Save America Identity System

  • Concept:

    I was asked by my friends at Bruch Save America to create a logo for their upcoming monthly brunch series that aims to raise fundraising and awareness for progressive causes and candidates. The mark will be used primarily in the social media atmosphere but I also took the liberty of creating conceptual work in the event the Brunch Save America team looks to further extend the identity system.
  • The Mark & System: 

    The concept behind the mark, the typography, and the color palette was to create a contemporary feel to a patriotic theme while creating an obvious connection between the goals of the organization to the brunch events themselves.