Global Automakers Redesign: Global Automakers’ has been the voice of the international automakers and suppliers. They represent the members unique interests advocating for policies that promote innovation, vehicle safety and environmental responsibility. The idea behind this new design was to create a sleek/modern user experience without losing the existing brand. This new endeavor needed to appeal to the long standing members, primarily automakers, as well as new tech-savvy members that are having a larger presence in the industry today. The marketing site had to feel fresh and the authenticated state needed to add more value to it’s members. Latest website analytics show an 8-fold increase in authenticated portal use, and 75% increase in site visits, with session durations increasing by 22%.