Jacob Ham, Personal Branding and Identity

  • Personal branding (2014).
    In preparing for my future career as a Graphic Designer It would be essential to develop an appropriate logo and branding for myself as a freelance graphic designer. It would be useful to also produce a range of personal promotional materials. These should include a Business card, Letterhead and a T-shirt or hoodie design. It would be crucial to also consider my logo on a range of other merchandise and products such as leaflets, flyers and posters that may promote my services in the future.

    Personal branding (2018).
    To redevelop my current branding, but keeping the logo the same however redesigning my brand assets to create a higher sense of professionality. The purpose is to develop a consistent and polished feel that will establish me as a freelancer and ensure the brand is intact. The other aspect is to create portfolio pieces that are currently absent from my attire, this could present me with the opportunity to work with clients on a larger scale.

  • Brand Colour and Typography.
    Moving forward my brand will use a strict but diverse structure of both colour and typography that will keep the overall feel and result of my brand consistent but most of all professional.

    Brand Colour.
    To myself, everything I do or work towards has a purpose and meaning, my branding is no different. Since I developed my first personal branding back in 2014, my birthdate has always played a big part in the colour, using the hex #310198 as my main colour. Last year, I switched it to #250833 to symbolise my nana's birthday, someone who has had a big impact on the person I am today. Every aspect of my work has a purpose whether that is raising awareness of mental health, or simply rebranding myself. The colour, I will be using going forward is combining the past of my brand to move forward. Using the CMYK value of C:31, M:01, K:25 and Y:08 to give a colour that feels calm and trustworthy. 

    Brand Typography
    The typography of my brand will use two royalty-free typeface families found on Typekit, these will be used in a strict but diverse way that my brand will feel consistent but refreshing at all times. This will be supported by a tone of voice that highlights both my mindset and the purpose of my work, which is simple really. To make anything I do, something to be proud about.

  • Portfolio
    To establish my brand further, I developed and designed two different portfolio's, one being print-based and the other a digital website. These will help me advertise my work in various ways, the big aspect is appealing to future employers.

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