Building Brand Australia is the Australian Government’s nation brand program represented by Australia Unlimited. The brand aims to build on the reputation held by Australia’s people, lifestyle and natural resources, and to promote its creative, economic and commercial credentials to a global audience.
The Austalia Unlimited Ipad and Iphone apps are all about showcasing the work of Australia’s world class entrepreneurs, researchers, exporters, educators, designers, artists, administrators and humanitarians at home and around the world.
From Google Australia’s Hurricane Sandy Crisis Response Team to start-ups like online shoe retailer Shoes of Prey, and music-based social network, Swarm.Fm, Australia’s digital pioneers are celebrated in the latest ipad issue, and the just launched, iPhone app launched by the Australian Government today. The AU (Australia Unlimited) app showcases 37 Australians who are shaping our digital future.
The Australia Unlimited app is now available for iPhone (weekly) as well as iPad (monthly), and both formats can be downloaded for free from the App Store.