"Ben" is the persona of a new internal Knowledge Management system for Kansas City Power & Light. Encompassing the character and values of Benjamin Franklin, "Ben" embodies the spirit of innovation, empowerment and knowledge. The goal of the "Ben" brand is to create fun, engaging ways to increase usage of this Knowledge Management system by KCP&L employees.
Note for the client: "I wanted to share my thanks and appreciation for the work you performed for our project team. I was continually pleased with the partnership. You were patient, offered solid guidance and developed a logo that is fresh, flexible and fun!