Mellody Farm

  • Mellody Farm was to be built on land with a long history as a dairy farm, and was envisioned to be a truly immersive and unique shopping destination. Reclaimed wood, brick, and steel were utilized to create an industrial aesthetic that recalled the property’s previous use. From this, we created a brand that found its inspiration in farmland and lines created in these fields.
  • We utilized the new logo and accompanying brand to build out the Mellody Farm wayfinding signage and this leasing kit to help Regency Centers attract top-notch retailers. This kit included a beautifully-deigned brochure that featured high-end print production to emphasize the elegance of the space, as well as vibrant colors to accent various aspects of the retail center. Additionally a custom-branded Google Cardboard was included so potential companies could virtually experience the space.