Mellody Farm was to be built on land with a long history as a dairy farm, and was envisioned to be a truly immersive and unique shopping destination. Reclaimed wood, brick, and steel were utilized to create an industrial aesthetic that recalled the property’s previous use. From this, we created a brand that found its inspiration in farmland and lines created in these fields.
We utilized the new logo and accompanying brand to build out the Mellody Farm wayfinding signage and this leasing kit to help Regency Centers attract top-notch retailers. This kit included a beautifully-designed brochure that featured high-end print production to emphasize the elegance of the space, as well as vibrant colors to accent various aspects of the retail center. Additionally a custom-branded Google Cardboard was included so potential companies could virtually experience the space.