For those of you not in "the know" Twitchcon is the physical embodiment of the Twitch community. Twitchcon is a convention held by Twitch every year that unites streamers, communities and fanatics all under one massive roof. Twitchcon 2017 was held in Long Beach, California. For Twitchcon 2017 we decided to evolve the merchandise offering further than the typical offering of logo wear and create a line of items that tied to the location of the event. After spotting trends in the market and at industry trade-shows, we saw an overwhelming crossover between skate culture and gaming culture. Gaming is an area in which Twitch has dominated market share in but is rapidly expanding beyond. Due to Long Beach and Southern California's deep ties to surf and skate culture, we knew building two Twitchcon 2017 location specific longboards would be an instant hit with our audience.