Vista | NYT

  • Vista, Spanish for vision, is an editorial project with The New York Times. Focusing on the launch of “The New York Times en Espanol,” the central character is embellished with traditional Latin pottery shapes and blooms from the surrounding pueblo like a large flower. Inspired by the Latin magical realist painter Gonzalo Endara Crow, it draws in and cultivates a Latin audience for the NYT brand.

  • Daily updates available on Instagram.