Based in Sydney, Xcape is definitely the benchmark in the reality entertainment industry. Boasting numerous escape rooms with wonderful concepts, logic and each and every room equipped with complex mechanisms to satisfy and challenge your mind and intelligence. Their targeting groups are mainly local teenagers and young professionals who seek challenges and tend to achieve the unthinkable. The aim of this series of advertisement is to introduce this new brand to the local market and allow people to have a rough idea about what this business about. After hours of elaborate considerations, we decided to choose cross track billboards and bus full-wrap as the advertising platform (duration 6-8 weeks) to directly and efficiently deliver the message to the potential customers. We believe that allowing the audience to appreciate the content instantly, and meanwhile generating the desire to join the game spontaneously are the golden rules for this particular case. By collaborating with the professionals, we successfully delivered a set of fun and mysterious and adventurous movie-poster looking outcomes.
Final Look & Hero Images Design
Behind the Scenes
Before the photoshoot, we created a series of storyboards and used our best endeavours to bring the images to life. By using physical props and smoke generators, we created two fascinating game scenes for “Prison Break” and “Ching-Chiu Palace”.
Promotional Marketing Collaterals
Branding Agency Nexty
Chief Creative Officer Gordon Guo
Creative Directors Isaac Huo
Art Director / Designer Meng Zhang
Published December, 2017
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