Truffle Clothing | Brand Identity

  • Truffle is a new concept store offering a unique shopping experience for fashion conscious women. This chic new boutique carries a mix of high-end, handpicked Scandinavian, German and Italian brands, such as Sportmax, By Malene Birger and Markus Lupfer, which are not stocked locally. There are also more accessible brands such as Another Label from Amsterdam and classics such as John Smedley knitwear. The aim behind the store was to create an inspirational space to shop and allow women to purchase quality clothing regardless of budget. The help and advice from staff enable customers to buy with confidence and adds to the experience.

    The Truffle team envisioned a sophisticated and distinctive wordmark for the contemporary store, which reflects the style and quality of brands stocked. The feminine colour scheme of soft yet strong grey, brown and pink tones supports the business' name ‘Truffle’ playfully. Both, the logo and colour scheme paired with a splash of copper are carried through into each and every detail of the shop, from business and post cards to the signage and colours on the walls.