Buffalo Wild Wings Annual Report
Buffalo Wild Wings has a unique brand identity and a well-designed menu, website, and mobile app. However, when looking at the most recent annual report they put out, there was no design in it whatsoever - not even a cover. I turned what is normally just a boring document for stockholders and prospective investors into a more exciting document that accurately reflects the personality of the brand and restaurant.
All information contained in the report came from their website, investor relations pages, and their 2010 10-K form.