Brewing up a visual identity for this luxury food and drink destination.
Creating a standout venue in a city as popular as Edinburgh is no mean feat, so when we were asked to deliver the visual identity for a new bar and restaurant with rooms, we knew it had to have real impact.
Taking a cue from the name, we created a playful yet considered identity that uses typography to dramatic effect. The unique letterforms are interchangeable in scale, width and weight — giving the identity and supporting materials for the venue a more eclectic feel in application.
A supporting suite of shifting patterns added visual energy to the palette. These were applied across the board on everything from menus and notebooks to packaging for a bespoke range of in-room cosmetics.