McDonald's Mobile Ordering

  • McDonald's move into the mobile ordering market required some fun and engaging character illustrations to help them promote and train their employees.

    The campaign theme was 'Be a Mobile Order Ninja!' so we developed a character for each of the four levels of employee training. McDonald's used the artwork to market, motivate and educate their employees regarding mobile ordering through in-house print collateral and training videos.
  • Campaign Logo
  • Beginner Ninja Level
  • Intermediate Ninja Level
  • Master Ninja Level
  • Grand Master Ninja Level
  • Promotional Usage
  • Promotional Usage
  • Promotional Usage