As Keurig's business grows with new and innovative products, their brand identity needs to evolve as well. Whether it’s package design, in-store or consumer experiences online/mobile, the brand's new look and feel highlights their breath and capabilities. As Keurig's first introduction to a global market, their UK presence is an unique opportunity to execute new guidelines, generating valuable brand awareness and social buzz.
Creative Role / ACD, Art Direction, Concept, Design, UX
Infinite Scroll + Horizontal Mobility
Via an infinite scroll, users can simply experience all aspects of the brand. Pausing at specific sections, allows for a deeper dive into the world of Keurig and all their offerings.
Easily digestible product detail pages allow for faster purchase decisions.
More choices increases moral which increases productivity.
Informative + Captivating
A company website should be both.