CTA Conf




  • ABOUT THE CONFERENCE

    Call To Action Conference is a 1,200 attendee digital marketing event in Vancouver, Canada created by Unbounce. The conference is carefully curated to teach attendees next-level, actionable marketing tactics they can utilize the very next day.









  • BRANDING

    To remind our attendees what event they were at — verbally and visually, we gave the brand a typographic approach. We illustrated an entire alphabet, applied it to the conference’s simplified name and used it as the primary element of almost every asset. The company’s and the conference’s logo passed to a secondary level in every composition.





  • TYPOGRAPHY & COLOR PALETTE







  • THE EXPERIENCE

    We designed a new space to give the opportunity to attendees to discover our product, understand how it can benefit them, and learn how they can get the most value of it.
      
    This area made us experiment with the branding language across 20+ applications. From an app to signage, to memory cards and even pins. Every piece was crucial for offering a cohesive and delightful experience.






  • TITLE SEQUENCE

    We created a title sequence with the goal to elevate our identity and to brand the space while we were kicking off the event. The conference’s letters are the hero elements while the speakers are introduced little by little with the rhythm of the music.







  • CONFERENCE'S RESULTS

    “CTAConf has set the bar for what a marketing event should be: fun, engaging and insightful. No matter the experience level or skill set, every attendee left with a new set of philosophies and tactics to apply in their marketing practice”.




  • THANKS FOR WATCHING!

    Want to learn more about the process behind this project? Check out this article
    Want to check out all the conference’s videos? Click here.

    Credits:
    Ainara Sáinz | Art Direction & Design
    Felix Cha | Motion Design & Videography
    Rachel Scott | Events Marketing Manager
    Dustin Bromley | Events Coordinator
    Lindsay Elliot & Ronnie Hill | Photography

     Thanks to all the CTA Conf team and the people at Unbounce.

    :)