lư trung việt
Based in Saigon, Lư Trung Việt has a been working in fashion, product as well as editorials. As a photographer and camera collector, he really concerns about the concept of moment capturing.
We wanted to design an identity that completely reflect the nature of Việt’s work without being overly descriptive. A symbol, a monogram, based on Việt’s initials, “V” imitating the basic diagram of photography, becomes the base of a sustainable visual identity. The logotype with Vietnamese diacritical marks was adapted the same system, standing out from the common.
An imitation game of using only shapes of light in photography and the simplicity design of the trademark, demonstrating into the beautiful impact of saturated reduction.