Team Macias - Brand Identity + Marketing Collateral

  • "With over 100 closed transactions of experience, they have the organization and skills to represent their clients to the fullest extent possible. They started with backgrounds in foreclosures, auctions and short sales. Currently they concentrate on traditional home sales with homeowners and investors. #1 ranked team in San Diego by The Wall Street Journal and #5 ranked team in California by Zillow/Trulia Group." (http://www.teammacias.com/about)

    // Project Details //

    Team Macias was looking for a brand identity that included a new logo, brand fonts, and a couple of marketing pieces to build off of, which included an Open House bi-fold brochure and a Market Update newsletter. For the graphs of the Market Update one sheet, they wanted them to match their brand as well. They also wanted to keep their current colors as they appear digitally because they're the colors of the company that they're associated with, Whissel Realty. So we did some color matching to find Pantone colors that are similar, that would work for both on-screen and for print.

    Client: Russell/Jessica Macias, Team Macias  | http://www.teammacias.com
    Designer: Chris Cappilla


    // Logo Variations created for different applications //
  • // Main – Inline //
  • // Main – Inline Whissel Realty lockup //
  • // Secondary – Stacked //
  • // Logo Mark //
  • // Variation 1 – Option that can be used //
  • // Variation 2 – Option that can be used //
  • // Typefaces //
  • // Color Palette //
  • // Brand Element – Bracket //
  • // Style Guide – Client wanted a simple 1-page guide //
  • // Contact formats/lockups with logo variations //
  • // Market Update Newsletter //
  • // Front and Back //
  • // Open House Bi-Fold //
  • // Covers and Inside Panels //
  • // Logo Applications on website //
  • // Some Process //
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